Sandra Lin is associated with 2 companies in Avon Lake OH and Elyria OH. At KiwiCo, we believe that creative confidence encourages kids to think big and act as creators and producers. She began working at Procter & Gamble, and eventually landed in Silicon Valley, working at startups like PayPal and then at eBay where she led the rollout of their fashion marketplace. Sandra Oh Lin is part of the Kiwi Crate which has its main offices in Los Altos, CA. It’s okay to take a moment and mourn a fail, but I try not to allow it to define or paralyze me, and I tend to move quickly towards defining what’s next and outlining an action plan. Sandy Zen Lin… Rather than dousing Instagram with paid ads, like many other direct to consumer e-commerce companies, KiwiCo largely relies on word-of-mouth. Issa Rae, Lin-Manuel Miranda, Sandra Oh, others denounce racism in theater industry in open letter "You are all a part of this house of cards built on white fragility and supremacy. Sandra Oh Lin was a busy working mom trying to find fun projects for her children — and to get them away from “screen time.” “I had two kids, age 3 … The company encourages parents to give feedback, which helped fuel Lin's broad expansion in 2014. You can find the company data on Lead411 under the Internet industry. Finally and perhaps the most relevant experience that I have is being a mom of 3 kids. When I catch myself affected by too much emotion or overstepping into areas where I should be empowering others, I try to take time and make some space for a decision. So I’m still finding that right balance between data and process versus – or in combination with – gut and cumulative experience. Now, we’re approaching eight years since our launch. As someone who grew up making and building many things (like handbags out of old school styrofoam McDonald’s sandwich containers), it was important to me to encourage my kids to see themselves as makers and creators – not just passive consumers. My kids have a deep appreciation for what I do, and I get to bring my work home in a sense and create with my kids. View Sandra Oh Lin's profile on AngelList, the startup and tech network - Founder & CEO @kiwi-crate. What is your favorite aspect of the brand or product line? Download The Latest Agenda. It’s such a privilege to be able to work on something geared to this audience. What’s the most difficult part of being an entrepreneur? Here is Sandra’s inspiring story and her words of wisdom for you! Sandra Oh Lin Los Altos, CA. Sandra Oh Lin. But I’ve also learned to be much more efficient with my time. Still an engineer at heart, when Lin wasn't at the office, she'd often arrange elaborate crafting projects and science experiments for her kids. Plus, given the fact that two-thirds of the jobs that kids in early elementary school today will see aren’t in existence today, it’s imperative that they become critical thinkers and problem solvers. See BBB rating, reviews, complaints, & more. CURRENT ISSUE. "If you map our customer acquisition cost from 2011 to now, it looks very, very even," says Lin. What was your inspiration behind starting your company? The timing, it turned out, was perfect. Yet, there are also other times when I wish I had made a quicker decision. I’m a big believer that you can actively choose how to respond to different situations, challenges, and opportunities. Home Schooling Materials in Mountain View, CA. Lived In Mountain View CA, Cambridge MA, Sunnyvale CA, Cleveland OH. by Unlike many people, she did so with her very own kitchen crew: her husband and three children, ages 13, 11, and 4. The first crate, for school-aged kids, has STEM-y projects to assemble, like a small circuit board that powers an instrument, or a trebuchet that, when pieced together as kid-friendly instructions dictate, will launch small balls into the air. "Our gross margins are continually improving, too. Bre is a female millennial go getter residing in New York. F10562_sb_requiredFields.push('F10562_sb_cids'); Click to Read Online. Entrepreneurship requires a combination of resilience and drive. Although I’m now more of a soccer mom than a soccer player, I love playing when I can. (Disclosure: I recorded a commercial for KiwiCo, which advertises on the Inc. Uncensored podcast.) At Procter & Gamble, I learned so much about understanding consumer needs and designing new products. Meet Sandra Oh Lin, the mastermind behind KiwiCo. they implored Lin. The other new offerings, the Koala Crate and Doodle Crate, sold out within a month. The staff is more than 70 percent female, and about four times a week a troupe of tiny humans--ranging from toddlers to teens--comes to test the company's proposed new offerings. I’ve played for years, and it always makes me happy to be on the field with a ball. View All Speakers. Bre is passionate about teaching women how to build a business and be an entrepreneur, in addition to keeping her readers informed of the latest technology trends and exciting products to improve their lifestyles. Additionally, a big wallop of confidence and optimism can go a long way throughout the roller coaster ride known as entrepreneurship. Ages 6 to 11 can branch out to the Atlas Crate for world exploration. For example, this past year, we launched Atlas Crate, which explores cultures, geographies, and people around the world. 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